2. Digital culture

he organizational culture is a set of basic assumptions that determine the digital vision of the company. Those assumptions come from the company's leadership and, to a large extent, influence digital strategies. Finally, those who are affected most and who implement these strategies are employees. The digital culture dimension brings an insight into the culture, leadership, HR and strategies relevant to the digital organization and its capacity to foster technology and innovation.

The purpose of this part of the questionnaire is to get an insight into leaders’ visions of their organization’s digital future and strategies. It will also allow us to see how the organization relates to innovation and digital technology as well as how well is organizational culture aligned with their values.

Cultural assumptions and vision
The digital culture basic assumption is that digital technology presents an essential way to build own organisation, conquer markets and innovate. This indicator describes how well the vision for the organisation is aligned with this assumption.

Statements:

Organization and strategy
The organisation being the metaphor for the culture often reveals latent aspects of that culture, such as openness toward technologies and ideas, as well as its strategies to deal with that technologies. This indicator describes the potential gap between assumptions, strategies and practices.

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HR potential for employee driven innovation
At the end of the day, people are those that implement strategies and agree with the values and assumptions. This indicator describes how well are human resources addressed in the digital organisation, since they would present a critical factor for digital culture change and digital innovation system adoption.

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